4 February 2002: Mercedes-Benz is the first executive/luxury marque ever to be listed in the top ten selling brands in Ireland following another record year which saw sales rise by 7.8%.

This performance contributed to the brand increasing its market share to 2.8%.

The Mercedes-Benz S-Class and E-Class continued to perform well over the past twelve months. The A-Class continued its market success throughout 2002 with the new LWB version. The C-Class Sports Coupé, a new member of the Mercedes-Benz model range, accounted for some 8.5% of sales.

Matt Fagan, chief executive Mercedes-Benz in Ireland, said that this was the eight consecutive year Mercedes-Benz recorded growth in Ireland. He was pleased with the brand’s performance, particularly as it was achieved in a year when the motor trade experienced a 28% downturn. TW