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Hyundai may build luxury brand

13 August 2004: Hyundai is reported to be considering the development of a luxury brand, to offset its image as a producer of cheap cars.

The project, if it goes ahead, will aim its products at BMW, Audi and Lexus.

The project would begin with a large rear-drive saloon.

	August 2004 - Brian Byrne
Hyundai may build luxury brand 13 August 2004: Hyundai is reported to be considering the development of a luxury brand, to offset its image as a producer of cheap cars. The project, if it goes ahead, will aim its products at BMW, Audi and Lexus. The project would begin with a large rear-drive saloon.
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