Ulysses as conference venue?

20 October 2003: When does a ferry become more than a ferry? When it doubles as a conference venue!

At least that's the theory being put to the test by Irish Ferries who have launched an initiative aimed at promoting their giant Dublin - Holyhead cruise ferry 'Ulysses', the world's largest car ferry, as a floating venue for sales meetings, small conferences and seminars, staff away days, think-tank sessions and suchlike.

Under the theme 'Ulysses Business Centre - Open for Business', Irish Ferries are targeting organisers to show how sections of the vessel can be set aside during normal operations to create an exclusive and imaginative venue.

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