- by Trish Whelan
Ford best improver, Lexus tops J D Power in UK
17 April 2003: Ford, the best selling car brand in Britain, has made the most dramatic improvement in customer satisfaction, according to the J D Power and Associates/ What Car? magazine 2003 UK Car Customer Satisfaction Study. But for the third year running, Lexus has topped the study, now in its tenth year.
The study shows overall satisfaction with vehicles from all manufacturers has risen three points from 791 in 2002 to 794 in 2003 with 13 of the top 20 models being built by Japanese manufacturers.
The top vehicle brands in overall customer satisfaction for 2003 are Lexus at 861 points, an increase of one point over 2002, closely followed by Toyota (848), which improved by five points. BMW is third (838 points) changing places with Skoda (836 points), which was third in 2002.
Ford, which improved by 21 points, made strong gains in quality and reliability, dealer service, vehicle appeal and overall ownership costs. Just trailing Ford for the most improved brand is Honda, with a 20 point improvement.
The study is based on evaluations of more than 24,000 owners.
©2003 irishcar.com