Lexus tops expanded satisfaction survey

With three models in the top 10, Lexus has emerged as the highest-ranked manufacturer in the 2001 UK Car Customer Satisfaction Study conducted by J D Power and Associates in association with BBC Top Gear and with the co-operation of the DVLA.

It is the first time the Japanese premium brand has been represented in the annual survey of the UK car market, which is now in its 8th year. Jaguar retains second place for the third consecutive year, while BMW improves to third place. Toyota is placed fourth, with Porsche, another brand new to the survey, in fifth position.

The Lexus LS400 heads the model rankings in the latest survey, followed by the Toyota Yaris, the Lexus GS300 and BMW 7 Series, with the Rover 75 and Lexus IS200 sharing fifth place. Six of the top 10 models appear in the study for the first time.

The position of Lexus comes as a result of leading the industry in both Quality/Reliability and Vehicle Appeal. The brand also places second to Jaguar for Service Satisfaction. "This mirrors owner experiences in the US market," stated Sargent, "where Lexus has been placed at the top of the CSI rankings for a number of years".

Continuing to deliver superior customer care, Jaguar heads the table of 38 brands for Service Satisfaction and comes second for Vehicle Appeal and fifth for Quality/Reliability.

Although prestige brands tend to dominate this year's results, with seven manufacturers of luxury cars in the top 10, Malaysian manufacturer Perodua heads the Ownership Costs section, followed by Skoda and Daewoo.

Toyota is ranked as the highest volume manufacturer in fourth place overall. This high position is reinforced by the Toyota Yaris holding second place overall in the model listing behind the Lexus LS400. The closest small car to the Yaris is its predecessor, the Starlet, in fifteenth place.

The Yaris has been awarded first place in the Small car segment, but it wasn't Toyota's only success. The Corolla - first in the survey for four years from 1994 to 1997 - ranked second in the Lower Medium segment.

The Large MPV and Large SUV segments also see Toyota cars emerge as the most satisfying with the Picnic and the Land Cruiser respectively. The MR2, Camry and RAV4 all score well too. In fact, Toyota have five models in the top 20.

The J D Power and Associates study is based on a total of 28,748 responses from owners of two-year old cars. It covers 38 brands and 182 models first registered between 1 August 1998 and 31 August 1999 (the 'S' and 'T' period). The study asks owners to rate their ownership experience in 77 different ways in terms of quality/reliability, cost of ownership, dealer service and vehicle appeal.

Vehicle Quality and Reliability accounts for 41 per cent of the customer satisfaction measurement after two years of ownership, with 26 per cent 'weighting' attached to Vehicle Appeal, 18 per cent to Ownership Costs and 16 per cent to Dealer Service Satisfaction.

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April 2001

by John Reilly