First public Land Rover Adventure Zone

28 June 2002: Land Rover has launched its first public Adventure Zone at Bluewater in Kent, Europe’s largest retail and leisure destination. The attraction opened to the public yesterday.

The Adventure Zone is based on Land Rover’s established Experience Centres, where guests can experience first-hand the capabilities of the company’s 4x4 vehicles.

With a track covering seven acres of Kent cliff-side and boasting four different themed zones, the Adventure Zone places obstacles of varying severity in the vehicles’ path, including an abandoned miners’ shack, a jungle bridge, railway sleeper steps and a collapsing pier. The circuit also features a 42-degree downhill slope, the steepest on any of Land Rover’s courses.

A team of expert off-road drivers has been employed at the facility to share driving tips with visitors and demonstrate the vehicles’ technical attributes and all-terrain capabilities.

June 2002