February 2003

- by Brian Byrne

Japanese motorists to get Lexus brand

17 February 2003: Toyota is to introduce the Lexus brand to Japan as a 'global premium brand for the 21st century'.

The brand was first established in the United States and in recent years has been aggressively marketed throughout Europe.

The Japan launch is scheduled for around mid-2005 and will involve the establishment of about 150 showrooms nationwide under a newly created Lexus specialty dealer network.

Email a comment or TEXT 086 8267104